When do rewards points expire at McDonald's?

Rewards points at McDonald's expire after 6 months of inactivity. This means that if a customer does not earn or redeem points within that period, their accumulated points will no longer be valid. This policy encourages regular engagement with the rewards program, motivating customers to make frequent purchases to maintain their points.

The other time frames do not apply as they either allow for shorter periods that would not be sustainable for a rewards program or extend beyond a practical timeframe for customer engagement and retention. A 3-month expiration would likely lead to a loss of interest in the program, while a 1-year or 2-year policy could result in points accumulating without incentive, potentially reducing the effectiveness of the rewards strategy. Maintaining a balance where points expire after 6 months keeps the program fresh for both the customers and the business.